This comes at a time when an increasing number of Americans are trying to find partners online.According to the Pew Research Center, 15 percent of Americans have used online dating sites or mobile apps, compared with 11 percent in 2013.Spark Network’s revenues fell nearly 22 percent from 2014 to 2015.Some of the decline could reflect Spark’s management turnover, but it is also indicative of the challenges facing the online dating industry.With sites like Tinder, Bumble and Hinge, it is all about who is nearby and available.Some of the difference, of course, is generational.Due to circumstances at the time I kept telling him to see others, duh!!
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There are about 4,500 online dating companies, according to a report by the market research company IBISWorld, but the majority are tiny.
The largest player in the field is the Match Group, with 51 dating sites; over the last few years alone it acquired such high-profile companies as Tinder and Plenty of Fish.“It’s never been cheaper to start a dating site and never been more expensive to grow one,” said Mark Brooks, a consultant for the internet dating industry who also runs Online Personals Watch.
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Not many people have heard of Spark Networks, but far more are familiar with what it owns: JDate, Christian Mingle and a host of other sites like Silver and Black