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For instance, a recent study in the revealed that straight women tend to hire gay men over other heterosexual individuals because they perceive gay men to be more competent and warmer.Furthermore, marketing researchers have suggested that straight women prefer to work with gay male sales associates over others in consumer retail settings.Still, more needed to be done to support the hypothesis.Recently, my colleagues and I at the University of Texas at Arlington developed a series of four related studies.

When women read the news article about the increased competition, their trust in gay men was amplified.

To further examine why this might be the case, we had women imagine receiving information from either a straight woman, straight man, or a gay man about their physical appearance and the dateability of potential boyfriends.

We then asked the women how sincere they felt the responses were.

However, the strong trust that women initially form with gay men can serve as a primer; eventually, this trust could extend to other areas, with the friendship blossoming over time.

Other findings – combined with our own – show that there seems to be an extremely strong psychological underpinning for why women are so drawn to gay men.

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