Enter a new trend in online dating with niche websites targeted towards STI sufferers – that’s right these sites want to couple up sufferers. This is the big sell for the new wave of online dating sites dedicated to people with STIs – they allow people to post their condition on their profile and save themselves from the awkward chat later.
Better yet, they can find love with others who have same infection and understand what they’re going through.
The most expensive option is Casanova, which also comes with a 10-minute pep talk before a first date. The majority of this cash is spend on the ads themsleves but Lovebook makes a small profit on each campaign.
"We have no overheads," says James, who is the sole full-time employee of the company.
"But if you promote it from your own Facebook page, your ads are likely to appear on friends' and family's pages," says James."These ads have the potential to go viral," says James.This means that the ads could reach Facebook users that would not be found on traditional dating sites, such as celebrities, James claims.Facebook's guidelines prevent dating sites from using the paid advertising slots to promote themselves, but individuals looking for love are free to advertise, claims James.James, who has just graduated from university, had the idea for the business when a friend complained that he couldn't meet women through existing dating apps and online services.