"On the flip side, they're also going to attract bad actors that are going to exploit those people."But Lee says Facebook, and the team he used to run, also has the resources to take on the potential flood of fraud attempts.
A Facebook spokesman declined to share information on how its moderation team will work.
Zuckerberg said the dating features are coming soon, but did not elaborate.
As an example, Zuckerberg showed his friends using Facebook to comment on his recent appearance on Capitol Hill.
Buell became the company's president and chief technology officer in 2017 and was tasked with cleaning up the company's massive mess and getting people to trust Ashley Madison again. "These are very intimate details of a person's life, something that people care a lot about," Buell said.
The dating platform opens up opportunities for scams and for thieves to , said Kevin Lee, a trust and safety architect at fraud prevention company Sift Science.
"The last thing that you want is your personal messages, and even some flirtation, to be exposed to the world like data was through Cambridge Analytica's research."Zuckerberg knew the privacy concerns coming into Tuesday's announcement and hoped to reassure the audience they could trust Facebook with their dating lives.
"I know a lot of you are going to have questions about this, so I want to be clear that we've designed this with privacy and safety in mind from the beginning," he said.
The service is ripe for matchmaking, given that 200 million people on Facebook list themselves as singles, he said.
However, "this is going to be built around long-term relationships, not hook-ups," Zuckerberg insisted.