In the spring of 1985, they acquired space at the iconic factory, purchased a lot of the old original guitar-making equipment, and the rest is history.
Jim Deurloo, Marv Lamb, and JP Moats, the founders of Heritage, had a combined 84 years of guitar-building experience among them when the company began.
In time, they added Bill Paige and Mike Korpak as co-owners.
Not long after, a few former senior employees decided they wanted to continue the tradition of handcrafting beautiful, high quality electric guitars in Kalamazoo.
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The label uses CBS's television networks and its other mass media platforms to market their artists.
They also release soundtracks of CBS television shows.